OMEGA's James Bond Set to Die Another Day in New Film

It has been announced that OMEGA watches ambassador Daniel Craig will reprise his role as the world’s most famous secret agent James Bond in the franchise’s next film.

Craig, who has been an OMEGA ambassador since 2010, will take on the role of iconic spy 007 for the third time in the franchise’s 23rd installment.

Sony Pictures revealed that the untitled project (currently known only as ‘Bond 23’) is scheduled to hit UK cinemas on 26 October 2012.

Although it is yet unknown whether OMEGA watches will feature within the film, the franchise’s history with OMEGA coupled with Craig’s standing as an ambassador for the luxury brand mean it is a definite possibility.

When the most recent Bond adventure ‘Quantum of Solace’ was released in 2008, Bond wore an OMEGA Seamaster Planet Ocean 600m Co-Axial Chronometer. The watch, which featured a black dial, was the perfect accessory for Bond: stylish, suave and sophisticated yet adaptable to high-risk activities on land and at sea.

Prior to ‘Quantum of Solace’, Bond fans were familiar with their hero wearing OMEGA Seamasters with blue dials on missions since 1995.

With OMEGA clearly the watch weapon of choice for the onscreen version of Ian Fleming’s super-spy, it wouldn’t be a surprise if the watch brand continues to feature on his wrist in the next chapter, which will be directed by Oscar-winning Sam Mendes.

OMEGA is recognised for its quality Swiss watches that have been involved with some of man’s most historical moments, including being the first watch on the moon. Its extensive list of ambassadors includes some of the world’s most iconic figures, including George Clooney, Nicole Kidman Buzz Aldrin and Cindy Crawford. Next year in London, OMEGA watches will for the 25th occasion serve as Official Timekeeper at the Olympic Games.

For more information on OMEGA watches, visit the Watch Hut at http://www.thewatchhut.co.uk.