Jumeirah Burj Al Arab announces new spa menu and The Ultimate Fitness Retreat

Jumeirah Burj Al Arab, The world's most luxurious hotel, has announced the re-design of its Assawan Spa and Health Club menu of treatments and services coinciding with the launch of The Ultimate Fitness Retreat.

Burj Al Arab's Assawan Spa has partnered with PTX Performance Training to bring an exclusive programme of hospitality, high impact performance training, physical fitness instruction, healthy dining and personal mentoring to deliver The Ultimate Fitness Retreat.

The programme, devised to be physically and mentally challenging, will be delivered over a four day, three night cycle that includes five star accommodation and full board at Burj Al Arab. Additional days can be booked at the request of guests.

Under the expert guidance of the PTX team, guests will be led through a dynamic and exhilarating journey of personal discovery designed to renew, rejuvenate and inspire individuals to embrace and sustain a positive change in their lives. Guests will reach heightened levels of personal performance through the programme which is centred on three core elements - body, mind and spirit.

As part of 'body', and under the guidance of PTX instructors, guests will be put through a rigorous personal training schedule combining both group and individual sessions that focus on fitness, nutrition and performance.

They will be given plenty of time to recuperate, enjoy a daily full board dining programme of healthy and nutritious meals, drinks and snacks and make use of the dazzling array of activities and amenities on offer at Burj Al Arab.

For the 'mind' section of the programme guests will learn a number of new life skills to hold them in good stead as they prepare to embrace life after the retreat. Activities for the mind include early morning sunrise yoga sessions and daily food demonstrations by the Resort chefs to guide them in the preparation of shakes, snacks and meals with optimum nutrition for a healthy body. There will also be daily talks from PTX experts covering Nutrition, Fitness, Health & Wellbeing and the opportunity for private mentoring sessions in order to establish and achieve personal health goals.

And finally the 'spirit' will ensure that the stunning Burj Al Arab provides the ultimate sanctuary from which to embark on the journey of self-discovery. Daily 45 minute massages, Pilates and unlimited access to the spa facilities ensure guests relax, unwind and soak up everything that the hotel has to offer.

Packages can be tailored exclusively for men and women with male or female only trainers delivering sessions in separate* training facilities which include a Wellness Gym, training studios, swimming pools and extensive spa facilities.

In addition to the programme, the Assawan Spa and Health Club menu has been reinvigorated to include a selection of Memorable Occasions, such as a Romantic Moonlight Swim, Bridal and Wedding Packages as well as a new concept called 'Wellbeing for Life' - a combination of nutritional therapy and fitness assessments and programs especially designed to address inner health and wellness.

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Notes to Editors:
* Assawan Spa & Health Club provides luxury gym, swimming pools, training facilities and completely separate areas of the spa for female guests in addition to the male areas.

About Jumeirah Group:
Jumeirah Group, the Dubai-based luxury hospitality company and a member of Dubai Holding, operates a world-class portfolio of some of the best hotels in the world.

Jumeirah offers a number of luxury spa hotels and luxury spa hotel breaks at a number of destinations including luxury spa hotels Dubai and luxury spa hotels London.

For further information please contact:
Genevieve Picard
Director of Corporate Communications
PO Box 214159
Dubai
United Arab Emirates
+971-4-406-8505
www.jumeirah.com