SPORTS MARKETING SURVEYS LAUNCH FORMULA ONE RACETRA

"New circuits, new drivers and new teams have broadened the appeal to fans and brought new and different audiences to Formula One. Coupled with closely fought Drivers and Constructors Championships, interest has been kept high across the World" according to Sports Marketing Surveys, the global independent Market Research Company.

Now in its 12th year Racetrack measures and analyses trends and changes in image, awareness and profile amongst F1 followers in all of Formula One’s main markets: Australia, Brazil, China, France, Germany, Italy, Japan, Spain and UK.

On the commercial side, major changes in sponsor profile, both in category and geographical area, and the possibility of new brands being associated with Formula One, means that this research will provide invaluable data to existing and potential sponsors.

In addition, clients can add their own exclusive questions to the survey to better understand individual issues for their company.

Fieldwork will take place during November 2005 and the report will be available at the end of the year.