Lost In TrainStation CNN Business Translator provides solution for tongue-tied travellers

The CNN Business Translator offers a new way for business travellers to learn and use foreign languages whilst abroad, providing phrase guides which can be downloaded and used on mobile phone handsets. It not only translates useful phrases such as ‘Where’s the hotel?’ or ‘can I book a table reservation?’ into text but also enables users to actually hear the translation pronounced perfectly through the speaker on the handset.

The CNN Business Translator is available in English, French, German, Italian and Spanish. It is compatible with the most popular mobile phone handsets. The service is initially available on Orange in the UK and is to be made available for distribution via all leading networks.

Tony Pearce the chief executive officer of Player X, said, "Millions of people around the world now view their cellphone as an indispensable tool when travelling abroad. The CNN Business Translator puts entire languages at their fingertips and ensures that they have access to simple and professional phrase guides without carrying around multiple books and dictionaries. We are delighted to offer mobile phone owners all around the world the chance to make their holidays and business trips easier and more successful."

Mitch Lazar, Vice President of Wireless & Emerging Technology for Turner Broadcasting System International, Inc. said, "Mobile phones have established themselves as news and entertainment platforms, but have not yet achieved the same degree of recognition as practical business tools outside their inherent functionality. The CNN Business Translator is one of the first applications to provide phone owners with access to a comprehensive service comparable to that found on the Internet, but in a convenient, accessible wireless form. With business travellers at the core of CNN’s target audience, we are pleased that a service has been developed for mobile devices that makes life easier for the business traveller on the road."

CNN Business Translator was developed for Player X by Touchlink Mobile a specialist mobile content creator based in the United Kingdom and the Ukraine.

ENDS

Notes To Editors:

About Player X
Player X is a mobile entertainment broker, providing a route to market for mobile content creators and media companies wishing to move into the mobile sector. The company pro-actively works to introduce new content to the leading mobile network operators, portals and distributors across Europe, the Middle East, South Africa and Asia.
For more information visit www.playerx.co.uk
About CNN Mobile
CNN Mobile launched in 1999 as the first mobile telephone news and information service to be available globally. The service delivers pan-regional content and is currently available to more than 400 million mobile phone customers in more than 30 countries around the world, distributed by over 50 mobile operators and available. CNN Mobile services include live video streaming, CNN.com Internet content and breaking news alerts.

Contacts:
Player X
Tony Pearce
E: tony.pearce@playerx.co.uk

Turner
Susanna Flood
E: susanna.flood@turner.com

Media
Brian Baglow
Indoctrimat
M: +44 (0) 7747 792247
E: brian@indoctrimat.com