NEW "FAIRWAY FORE FITNESS" PROGRAM PROVIDES AFFORDABLE GOLF-SPECIFIC EXERCISE ROUTINE

CLEVELAND (March 22, 2005) – Consistent Performance Golf, Inc. has rolled out Fairway Fore Fitness (www.FairwayForeFitness.com), a unique exercise program designed specifically for golfers that utilizes a series of exercises and stretches to condition the core muscles that contribute to an effective, consistent swing. The year-round, self-directed program helps strengthen muscles, increase flexibility and develop muscle memory to greatly improve any golfer’s swing with minimal risk of injury.

Developed by PGA professional Jimmy Hanlin and licensed physical therapist Marc Cubbison, the Fairway Fore Fitness program focuses on the mechanics of a proper golf swing, keying on six crucial phases: the stance, take-away, backswing, downswing, impact, and follow-through. The program offers strengthening and flexibility exercises for the specific muscle groups involved in each swing phase. The result is a highly effective workout program that involves a 30-second stretch and a 60-second strengthening workout for each phase.

The Fairway Fore Fitness program kit includes an instructional video demonstration of each exercise (DVD and VHS formats available), a resistance exercise band that can be anchored to any door, an illustrated full-color wall poster with photo demonstrations of each exercise, and wallet-sized laminated golf bag cards that depict simple on-course stretching techniques and first tee warm up routines. Weighing less than one pound, the kit is easily transported so the workout can be completed anywhere. The golfer only needs a golf club, a chair and a door.

Filmed at Little Mountain Country Club in Concord Township, Ohio, the 28-minute instructional video features head pro Jimmy Hanlin and teaching pro John Delholm demonstrating the exercises with Cubbison. Once the video exercise demonstrations are mastered they can be completed in as little as 15 minutes.

According to Fairway Fore Fitness co-founder Jeff Kline, more than 36.7 million people played at least two rounds of golf in 2003, making it one of the largest participation activities in the United States.

"While golfers spend billions of dollars annually on the latest equipment fad, few significantly improve their game because they fail to realize that success or failure ultimately rests with their swing," Kline commented. "By developing the core muscles that make up the golf swing, golfers can improve muscle memory and correct their stance, resulting in more consistent play, enhanced endurance and much longer shots"

At a retail price of only $49.95, the Fairway Fore Fitness program "costs less than a round of golf," said Kline, adding that the program can increase a golfer’s strength and power. "Reducing the risk of injury and aiding in rehabilitation, our workout program alleviates stress, making the golfer more confident and helping produce longer and more accurate drives and iron shots," he noted.

To purchase the Fairway Fore Fitness program through the company’s secure website, visit www.FairwayForeFitness.com or call toll-free, (888) 311-1358.

# # #

For hi-res product photo, please email Steve Corcoran, Hybrid Marketing at corc@hybridmar.com, or call 216-774-9274.

FOR IMMEDIATE RELEASE

CONTACT:
JEFF KLINE, CO-FOUNDER
Fairway Fore Fitness
jeffk@fairwayforefitness.com
(440) 477-6161

STEVE CORCORAN, V.P.
Hybrid Marketing
corc@hybridmar.com
(216) 774-9274



FAIRWAY FORE FITNESS PROGRAM PROVIDES
AFFORDABLE GOLF-SPECIFIC EXERCISE ROUTINE
15-Minute Daily Workout Produces Strong, Consistent Swing.