Premier Inn brings £12 million to the most central London site to date

Premier Inn, the UK’s best value hotel chain*, is expanding its London portfolio of hotels with a new site in the heart of London. The new hotel in Leicester Square will bring a total of £12 million to the local economy through tourism and trade.

The new 83 room hotel is just one of twenty new sites opening across London in the next 24 months, which is a part of Premier Inn’s plans to grow to 65,000 rooms within the next 5 years.

Located at 1 Leicester Place, the hotel is in the heart of Central London, within walking distance of many popular theatres, shops and London Tourist attractions such as The National Portrait Gallery and Covent Garden.

The new site which will open at the end of May has created 32 job opportunities for London residents, and is a leader in innovation with double soundproofing that ensures sleeping guests are not disturbed by action outside the hotel.

Mina Fattahi, General Manager of Premier Inn Leicester Square commented: "We are delighted to be opening a new hotel in the heart of London. Our hotel is in a prime location for those wanting to explore London, and within walking distance of many tourist attractions. It's ideal for those wanting to be right at the centre of activity and our double sound proof rooms ensure that no matter the hustle and bustle outside, guests are guaranteed a great night's sleep."

Each bedroom caters for up to two adults and two children (aged 15 and under) and includes an en-suite bathroom; a king size bed; remote control TV with Freeview; tea/coffee making facilities, and a spacious desk area with Wi-Fi Internet access. The site will also offer the 'Premier Breakfast'.

Premier Inn offers all guests a no quibble 'Good Night Guarantee', which means if customers are not 100% satisfied with their stay they will get their money back.

Rooms are now available to book at www.premierinn.com

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Notes to Editors:
*Best Value Hotels in the UK: Research conducted by YouGov found Premier Inn top in BrandIndex Value measure when reviewing all data between 1 January 2011 and 31 December 2011. All data was collected using an online survey and respondents were members of the YouGov panel. The 21,383 strong research sample for this study was sampled and weighted to a UK nationally representative 18+ adult profile. Fieldwork was conducted daily between 1 January 2011 to 31 December 2011.

About Premier Inn:
Award-winning Premier Inn is the UK's best value hotel brand with over 600 budget hotels and more than 46,000 rooms across the UK and Ireland, including hotels near Leicester Square. Premier Inn bedrooms feature en-suite bathrooms, TV with Freeview, and Wi-Fi internet access. All Premier Inns feature a bar and restaurant; situated inside the hotel or adjacent, offering a wide range of food choices.   

Premier Inn is open in Abu Dhabi, Dubai and India. On a domestic front, Premier Inn aims to be the largest provider of budget hotels in London (within the M25) by 2012. 

Premier Inn supports WaterAid, the international charity whose mission is to overcome poverty by enabling the world's poorest people to gain access to safe water, sanitation and hygiene education. Premier Inn, as part of Whitbread Hotels and Restaurants, has raised over £1 million for WaterAid.

PR Contact:
Sara Lincoln
Frank PR
3rd Floor
Centro 4
20-23 Mandela Street
London
NW1 0DU
0207 693 6999
www.premierinn.com