Dorothy Perkins announces new collection designed by Olivia Rubin

Dorothy Perkins has revealed the launch of a new collection entitled 'A Postcard From' by London-based designer Olivia Rubin. The collection will appear exclusively in Dorothy Perkins' top 25 stores and online.

'A Postcard From' is inspired by Olivia's memories of her travels and aims to evoke a mood of summer fun. The new collection will include dresses, tops, swimwear and accessories, all featuring Olivia's signature prints. In addition to its bright pink shades, the collection's colour palette includes neutral tones of grey and pastels. With these soft colours expected to make a big splash in SS12, the collection represents a fresh, young point of view that's very much on-trend.

Known for her distinctive prints, Olivia brings her signature patterning to the collection. It includes an array of jersey with blush-coloured shells, bikinis and beach bags with bold coral designs and chiffon maxi dresses with tropical bird prints.

Olivia's collection also features many of her signature silhouettes, which have been seen on a range of popular female celebrities in recent years. The collection is aimed to flatter every woman, with sizes ranging from 8 to 18.

The collection is also an opportunity for fans of Olivia to wear her looks at affordable, high street prices. The accessibility of the range and the inclusion of versatile accessories is what has excited Olivia most about the collection.

Olivia commented on her collection: "I'm so excited to be working with Dorothy Perkins and to bring my designs to the high street. The collection focuses on strong yet simple silhouettes, as I always design feminine shapes with an original take, in order to create a versatile piece that can become a wardrobe staple. Also I have introduced jewelry and swimwear to the range, which will be the first time I have added accessories to one of my collections."

Notes to Editors:
The Olivia Rubin London for Dorothy Perkins collection will be available online at www.dorothyperkins.com. It will also be available in the following UK stores from the end of April 2012:

Belfast, Birmingham High Street, Bluewater Kent, Bristol Cribbs Causeway and Cabot Circus, Cardiff, Wolverhampton, Glasgow, Dublin Jervis Street, Lakeside, Liverpool, Manchester Arndale and Trafford, Sheffield Meadowhall, Gateshead Metro Centre, Newcastle, Portsmouth, Southampton, Leeds, London; Stratford, Marble Arch, Victoria, Westfield and West One.

About Dorothy Perkins:
Established over 90 years ago, Dorothy Perkins is now one of the biggest fashion retailers in the country, with nearly 600 UK stores and over 100 international outlets.

Dorothy Perkins' ranges are updated weekly in store and daily online. The brand offers sizes 6 to 22, and a wide range of collections including Tall and Petite clothing, as well as Maternity clothing, Lingerie, Shoes and Accessories.

The brand provides customers with affordable, feminine women's fashion, including dresses, maxi skirts, jeans, jackets, tops, jewellery and a shopping experience that customers love. The store has won numerous awards for its collections.

PR contact:
Saskia Osmond-Evans
Press Officer
Arcadia Group Ltd
70 Berners Street
London
W1T 3NL
0207 291 2706
saskia.osmond-evans@arcadiagroup.co.uk
www.dorothyperkins.com