Kuoni launch new dedicated wildlife holiday campaign

This April tour operator Kuoni launched its first ever campaign dedicated to wildlife, with a hand-picked selection of itineraries around the globe.

The campaign will feature wildlife breaks in locations around the world, such as holidays in the Maldives that take in the sea-life of the Indian Ocean, and trips to India that offer travellers the chance to enjoy some of the country's natural highlights. Customers can swim with manta rays in the waters of the Indian Ocean or travel to Sri Lanka to see the island's unique wilderness or journey to Antarctica to witness penguins, whales and sea lions surviving in the extreme conditions.

Kuoni has also included a selection of volunteering holidays from its sustainable Ananea programme, such as assisting biologists to spot, catch, weigh and measure animals on the 'Earthwatch' Amazon Riverboat exploration. Travellers also have the opportunity to go behind the scenes on the 'Born Free Shamwari' experience to support the charity in its daily challenges to save the planets most endangered animals.

A dedicated wildlife booklet is available to pick-up now in Kuoni’s travel stores, Kuoni concessions at John Lewis and partnership stores. Online activity will include an online display campaign and a dedicated wildlife webpage with an interactive map and destination information, available to view now at www.kuoni.co.uk/wildlife-holidays.

Interested travellers can also join in the conversation on social media channels including themed wildlife features on the Kuoni Travel Blog and a live chat on 09 April at 12noon on Facebook and Twitter @KuoniTravelUK with Personal Travel Expert Steve Yates from the Kuoni Kingston store. Steve has a wealth of experience in the field of wildlife tourism, having been to many of the most biologically diverse regions of the world.

Claire Reynolds, Commercial and Product Manager at Kuoni said: "Initially when most people think of wildlife they look to safaris in Africa. This campaign is a great reminder that there is incredible wildlife to be discovered all around the world, whether it’s in the depths of the ocean; hidden in the exotic rainforests or roaming in the national parks of India, Sri Lanka and Africa. If you are a first time nature goer or an experienced wildlife enthusiast there is a tempting mix of itineraries to suit a number of needs."

This campaign supports Kuoni's turn-of-year message, to provide inspiring holidays for special occasions, such as celebrating a birthday while enjoying the nature of a holiday in Mauritius, fulfilling a lifelong dream to trek in the Costa Rican jungle or spending an anniversary exploring the beautiful and enticing islands of the Seychelles.

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Editors notes:
These experiences and many more can be booked through Kuoni stores, Kuoni at John Lewis concessions, partnership stores, Kuoni specialist travel agents, online or by phone. Kuoni has a team of travel experts ready to help customers craft their perfect wildlife holidays. For package details and prices call Kuoni (01306 747008).

About Kuoni:
Kuoni was established in 1906 in Switzerland by Alfred Kuoni, a visionary adventurer and explorer of his time who opened some of Europe’s first travel agencies. Today Kuoni has branch operations in over 40 countries. For 106 years' Kuoni has been creating holidays with a spirit of adventure. Kuoni is ABTA and ATOL protected, giving customers financial protection and ensuring they won't be stranded abroad.

Kuoni specialise in long-haul holiday, believing one size does not fit all and focussing on individualising holidays to their customers’ specific needs. They have recently opened 22 stylish shops across the UK where staff can work with customers to find the right holiday in a relaxed setting. Kuoni have also recently opened four shops within John Lewis department stores in Oxford Street, London; Southampton; Reading and Cardiff.

PR Contact:
Fiona Harris
Director of Public Relations & Brand Development
Kuoni House
Deepdene Avenue
Dorking
Surrey
RH5 4AZ
01306 744 194
www.kuoni.co.uk