Punch Communications: Introduction of Facebook Photo Commenting could Increase Engagement for Brands

Brands can now tailor responses and engage even more creatively with their fans. The new feature may make community management more personable; with brands able to deliver bespoke visual responses and creatively engage with their customers, it is likely they may see increased interactions on comment feeds.

There are several strategic ways that brands can take advantage of when making comment threads more expressive and engaging; this may include brands rewarding super fans for their input, for example posting a bespoke image to congratulate a fan on solving another fan’s problem. Brands can also encourage fans to leave images of themselves, comments, or crowd source content that can be used in wider reaching advertising campaigns.

Visual social media platforms such as Instagram and Pinterest have proved that photography and images are popular assets with which discussions, likes and shares are encouraged. Instagram has over 100 million people using its service and Pinterest now has over 40 million users. With the initial photo comments roll out available on the Facebook web and mobile site, smartphone users cannot yet upload photo comments via the Facebook application, but can view photo comments via the mobile site.

Pete Goold, managing director of integrated social media, PR and SEO agency Punch Communications, commented:

"Now that Facebook has launched the feature to comment with images, brands now have several new strategic opportunities to interact with fans on the platform. Brands that embrace the functionality by responding to fans with visually stimulating imagery are likely to stimulate further engagement from their fans. Plus, the feature can be used as part of engagement tactics as fans can be encouraged to respond with images of their own."

For more information about Punch Communication’s integrated PR services, including social media and SEO, please visit http://www.punchcomms.com.