Campaign Management Added to the MagnetMail E-mail Marketing Solution: More Effective Targeting, Aut

Real Magnet, a leading e-mail marketing and deliverability company, today introduced a new Campaign Management module into its MagnetMail marketing solution. The Campaign module allows marketers to create behavior-based campaigns that run automatically according to criteria they select in advance. The Campaign Module is the first of at least three major upgrades that will be added to MagnetMail in 2005.

"Communication mediums and the messages they distribute to consumers continue to grow at a remarkable rate. In this crowded environment, effective targeting give marketers a competitive advantage in getting their messages heard," said Real Magnet’s President, Tom Pines. "The main idea of the Campaign tool is to make it easy for marketers to create highly targeted, behavior-based campaigns in the most time-efficient manner."

These are some of the tasks that can be automated using the new Campaign tool:
· Membership renewal campaigns,
· "Forced Free Trial" campaigns,
· Promotion of and recruitment for events, such as conferences, seminars, and web and audio conferences,
· List cleansing/removal of bad e-mail addresses, and
· Date-based promotions (e.g. sending a discount coupon to each list member two weeks prior to their birthday.)

MagnetMail clients have access to the new Campaign Management module immediately. If you’d like more information on the Campaign tool or Real Magnet, please contact Betsy Reese at 301-652-4025 or breese@realmagnet.com

About Real Magnet
Real Magnet is a Bethesda, MD-based e-mail service provider and application development firm. More than 500 corporations, non-profits, publishers, and hospitality firms use the company’s flagship e-mail marketing solution, MagnetMail, for their e-mail, fax, and e-survey broadcast needs. The American Society of Association Executives (ASAE) and the Hospitality Sales and Marketing Association International (HSMAI) have selected MagnetMail as the e-mail marketing solution of choice for their members. MagnetMail is for the exclusive use of permission-based marketers. Real Magnet is privately held and was established in 2000.

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