Fragrances in South Africa - New Report Available

Current value and volumes sales growth rates for the entire fragrance category in 2012 were down relative to 2011. This was mainly due cash constrained consumers curbing the nature of their expenditure when it comes to non-essential goods and splurging on goods that are an essential part of their beauty and personal care regimen. New launches, price promotions and other marketing activities helped sustain the positive development of the fragrance category.

Competitive Landscape

Procter & Gamble led the fragrance market in 2012 with a share of 11%; their portfolio includes Dolce & Gabbana, Hugo Boss, Lacoste, Dunhill and Escada. Avon ranked second with a 10% value share driven by their leading female brands such as Far Away, Imari Franchise, Aspire, Little Black Dress and Fergie Franchise and their leading male brands such as Black Suede Franchise, Full Speed Franchise, Urban Edge Franchise, Pure O2 Franchise and My Vibe. Indigo Brands ranked third with a value share of 9% driven by their extensive portfolio of mass brands that have expansive coverage cross various distribution channels. Other prominent market participants include Estée lauder, Revlon, Prestige Cosmetic Distributors and African Sales.

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Industry Prospects

The demand for premium brands is expected to remain visible over the forecast period. This is expected to be driven mainly by higher demand for men’s premium fragrances, which is likely to be ascribed to growing number of men who paying increasing attention to their personal appearance and investing more in high-quality fragrances. In terms of premium personal care men seem to be less price sensitive relative to women. Economic improvements, new launches, celebrity endorsed marketing and advertising activities will help sustain the positive development of fragrances over the forecast period. South African economic growth will act as a key driver for the demand of premium fragrances. Classic and flanker brands will continue to aid growth within the segment.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Fragrances industry in South Africa with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fragrances industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fragrances in South Africa market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products

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