New Market Study Published: Cotton Wool/Buds/Pads in Hungary

Cotton wool/buds/pads is a stable, mature category in retail hygiene. Demand is limited because most customers know these products and buy only the volume they need. In 2012, retail volume sales declined slightly due to higher unit prices and the weak purchasing power of lower-income households. Cotton buds and pads can be substituted by cotton wool and cosmetic wipes, and customers are not willing to pay more for these products.

Competitive Landscape

The leading company is Hartmann-Rico Hungaria Kft with a 32% share of retail value sales in 2012. The company offers the Ricolan and Bel brands, which are available in all types of retail stores, such as independent small grocers and hypermarkets, thanks to their affordable prices.

Industry Prospects

Significant change is not anticipated in the forecast period, mainly due to the small sales size of cotton wool/buds/pads. Manufacturers are predicted to decrease their unit prices, which will generate retail volume sales growth. The demand for cotton wool/buds/pads should be stable over the forecast period, but cotton pads and buds are predicted to record faster growth rates than cotton wool.

Full Report Details at
- http://www.fastmr.com/prod/841902_cotton_woolbudspads_in_hungary.aspx?afid=301

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Cotton Wool/Buds/Pads industry in Hungary with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cotton Wool/Buds/Pads industry in Hungary, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cotton Wool/Buds/Pads in Hungary market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Cotton Wool/Buds/Pads in Hungary?
* What are the major brands in Hungary?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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