Recent Study: Direct Selling in Spain

In 2013 direct selling increased by 4% in current value terms. Compared with the review period CAGR of 3% this was a better performance. The prolonged economic recession, the high level of unemployment, lower disposable incomes and uncertainty in the country encouraged more people than before to become self-employed direct selling agents; either seeking to add a supplementary income to their households, or making it their primary profession. In 2012 more than 62,000 people worked in the country as direct sellers, with more than 14,000 doing it as their full-time job, according to the Asociacion de Empresas de Venta Directa (AVD), and these figures keep on growing due to the lack of employment alternatives currently available in the country. This increase in the sales force pushed up the development of the channel. Spaniards still prefer direct contact when purchasing goods, and these trained agents have a strong motivation to sell products, for which they usually get a percentage of the earnings.

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Competitive Landscape

Direct selling is a channel clearly dominated by international companies, accounting for more than 52% of the overall value share. As a general trend, these international companies showed the highest growth in 2013 compared with domestic operators.

Industry Prospects

Direct selling is expected to see a value CAGR of 1% at constant 2013 prices over the forecast period. This positive performance has to do with the expectation of an even more prolonged recession in Spain. Even though macroeconomic factors might start improving in the short to medium term, this will still have limited meaning, as it will take time to affect the high unemployment rate and lead to a general recovery in the labour market. The direct selling workforce is expected to continue growing, and as the economy recovers, more people will be able to spend larger amounts of money on direct selling products, which will be a positive factor for the development of the channel.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Direct Selling industry in Spain with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Direct Selling industry in Spain, our research will save you time and money while empowering you to make informed, profitable decisions.

The Direct Selling in Spain market research report includes:

* Analysis of key supply-side and demand trends
* Detailed market shares for international and locally-based retailers
* Historic values, company and brand market shares

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