Competitive Landscape
Daia gave a strong performance for Sayap Mas Utama in 2013, maintaining its double-digit growth in sales value. The brand came head to head with Unilever's Rinso Antinoda, but it managed to surpass Rinso's sales value despite the lower price. Sayap Mas Utama led laundry detergents, putting together strong choices of variety with its So Klin, Wings and Daia brand that appeal to a diverse range of end users.
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Industry Prospects
Laundry care is expected to record a 4% value CAGR in constant 2013 prices over the forecast period. Population growth and an increase in new households became the main reason for this. As the trend in climbing the society ladder continues, consumption for home care will rise as well and this is expected to influence product preferences by consumers over the forecast period. Economy products will be left behind as consumers are converting to standard products, and consumers of standard products are now beginning to favour premium ones. All of laundry care, be it detergents or laundry aids, will have to provide different standards or levels to fulfil this need.
Report Overview
Discover the latest market trends and uncover sources of future market growth for the Laundry Care industry in Indonesia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Laundry Care industry in Indonesia, our research will save you time and money while empowering you to make informed, profitable decisions.
The Laundry Care in Indonesia market research report includes:
* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
* What is the market size of Laundry Care in Indonesia?
* What are the major brands in Indonesia?
* What is the performance of concentrated liquid detergents?
* What are the main new products developments in the laundry aids area?
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