Colour Cosmetics in Bulgaria - New Market Report

The 2013 growth rate of 3% in current value terms is comparable to the review period CAGR of 3%. Due to the financial crisis in Europe, during the entire review period, growth rates slowed down, the only exception being 2010 and Bulgaria was no exception. That inevitably affected colour cosmetics as well, but in general, the category kept on growing and companies agreed that the performance in that time frame was not as bad as they expected it to be. Unit prices were also rising at a slow pace and on a year-to-year basis, there were no drastic fluctuations.

Competitive Landscape

Colour cosmetics is heavily dominated by multinational companies; the leaders being L'Oreal with 21%, Avon with 12% and Procter & Gamble with 5%. Direct selling companies still hold strong positions, despite Oriflame losing some of its share due to the fierce completion of the modern retailers and from Avon.

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Industry Prospects

Value sales growth will be marginal over the forecast period as colour cosmetics nowadays is very close to maturity and saturation and that point is expected to be reached within two or three years of the forecast period. Companies adjusted their development strategies according to the stagnation of the rise of the average disposable income of Bulgarians and unit prices will also remain close to their present values as people are unlikely to stop buying what they need but will probably opt for a cheaper alternative.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Colour Cosmetics industry in Bulgaria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Colour Cosmetics industry in Bulgaria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Colour Cosmetics in Bulgaria market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Colour Cosmetics in Bulgaria?
* What are the major brands in Bulgaria?
* What are the key innovation trends in make up?
* What is the evolution of mass colour cosmetics versus their premium counterparts?

Reasons to Get this Report

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