"Coffee in Saudi Arabia" now available at Fast Market Research

The local population in Saudi Arabia is rapidly adopting a Western way of life. Increasing internet penetration and subsequent increasing subscriptions to social networking sites such as Twitter, Facebook and Instagram are exposing the youth of the country to international lifestyles, fashions and trends as well as dietary habits. As there exists among local youths a strong desire to emulate Western ways, this trend is being reflected in everyday life, be it fashion, beauty or eating habits. The number of American-style casual dining restaurants as well as European-style cafes is on the rise, where the fast growing young population of the country, including females, can be seen socialising in groups. The young population is also consuming more coffee, despite tea being the national favourite, again thanks to growing westernisation. As a result, an increasing variety of coffee has become available in restaurants and cafes as well as retail outlets.

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Competitive Landscape

El Farouki Coffee Center led coffee in 2013 with a 15% value share. The company has a strong following among consumers of traditional coffee such as Arabic and Turkish coffee. This type of coffee is largely consumed by traditional Arabs and Bedouins and is considered premium-priced, hence the company's strong value share. The company ensures product availability not only through its own coffee shops but also through major grocery retailers, a situation which helps it to maintain its leading position. Its growth, however, is being threatened by the growing popularity of instant coffee and aggressive activities from companies such as Nestle SA.

Industry Prospects

The booming young population in Saudi Arabia is set to give coffee a strong boost. Manufacturers too, spurred by growing Western influences on youngsters, will increase their activities in order to meet growing demand for coffee. This will include more marketing activities but also innovative product developments, as witnessed through the launch of Nescafe Arabiana. Finally, the fast-paced retail infrastructure development that is taking place in the country will also help boost sales. All these elements will have a positive impact on coffee and as a result the forecast period is expected to see a stronger performance than the review period with a value CAGR of 5% at constant 2013 prices compared to a 3% CAGR over 2008-2013.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Coffee industry in Saudi Arabia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

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