Colour Cosmetics in Denmark - New Study Released
New Consumer Goods research report from Euromonitor International is now available from Fast Market Research
[ClickPress, Thu Jul 31 2014] Colour cosmetics saw a 3% rise in current value sales in 2013, to reach DKK1,159 million. Colour cosmetics is a category that has been little affected by the financial crisis, posting positive value and volume growth throughout the review period. Danish women are reluctant to downgrade their favourite brands and "settle for" an inexpensive brand they perceive to be of a lower quality. For this reason, private label products are not popular in this category, accounting for less than 1% of value sales in 2013.
The colour cosmetics category is led by two companies: leader L'Oreal Danmark A/S and E Saether A/S. In 2013, the two companies had in combined value share of 48%, representing a slight increase on the year before. L'Oreal Danmark's L'Oreal Paris brand and E Saether's Max Factor brand are ranked first and second in Denmark. These are established international brands which for many years have been very popular in Denmark and which are marketed often on television and online.
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The colour cosmetics category is expected to see value sales rise at a CAGR of 2% at constant 2013 prices over the forecast period, to reach sales of DKK1,249 million by 2018. Colour cosmetics is not expected to be negatively impacted by the financial situation in the country, with the 2% CAGR simply a continuation of the positive value growth seen in the second half of the review period. Danish women will increasingly demand more natural and/or organic products, a trend that is set to drive sales, and they are generally willing to spend their money on quality colour cosmetics and more expensive variants, such as organic products, as they become more widely available. The higher growth rate of premium colour cosmetics, compared to mass brands, will also have a positive impact on the value performance of the category.
Discover the latest market trends and uncover sources of future market growth for the Colour Cosmetics industry in Denmark with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Colour Cosmetics industry in Denmark, our research will save you time and money while empowering you to make informed, profitable decisions.
The Colour Cosmetics in Denmark market research report includes:
* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country
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