"Small Kitchen Appliances (Non-Cooking) in Vietnam" is now available at Fast Market Research

In 2013, small kitchen appliances (non-cooking) grew by 9% in terms of volume to reach 225,000 units. In comparison with the review period, the volume CAGR was 16%, which presents a decelerating trend for 2013. Kettles is not really new in Vietnam and its maturity is a major factor in slowing down the overall category performance. However, compared to some small kitchen appliances such as freestanding hobs, the volume growth of kettles remained strong in 2013, which was due to the fact that its unit price is very affordable to the majority of Vietnamese households.

Competitive Landscape

Sharp Electronics led the category with volume share of 22%, while Philips Electronics ranked second with 19%, followed by Son Thang Co Ltd with 9%. Over the review period, Sharp Electronics pushed its marketing strategies in collaboration with celebrities to maintain and boost its brand awareness. As a rewarding result, Sharp Electronics' home appliances gained the trust of local consumers which contributed to keeping it in the top position in small kitchen appliances (non-cooking). In addition, Son Thang Co Ltd's performance is also remarkable considering the fact that it is a domestic brand.

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Industry Prospects

Over the forecast period, small kitchen appliances (non-cooking) is expected to record a volume CAGR of 6% while average constant value sales are predicted to marginally decline. Major causes include maturity. Despite the lower volume growth over the forecast period, demand for this category will be still stable because of the short life span of these small kitchen appliances (non-cooking) products.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Small Kitchen Appliances (Non-Cooking) industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Small Kitchen Appliances (Non-Cooking) industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.

The Small Kitchen Appliances (Non-Cooking) in Vietnam market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Small Kitchen Appliances (Non-Cooking) in Vietnam?

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