"Cigarettes in Lithuania" is now available at Fast Market Research

Cigarettes sellers had quite a year in 2013, with the category finally showing signs of rebound after the unexpected relapse of 2012. Gradually improving purchasing power of smokers was the primary growth driver, as smoke-craving consumers could afford more expensive cigarettes. Some gains by the market were also possible at the expense of declining illegal sales, no matter how loudly the producers continued to stress the problem. To some extent, growth was achieved by the actions of companies. Even though these firms have few tools at their disposal, they still strive to meet the demands of customers as best they can. Since brand image remains one of the core influencers, (despite a lengthy period of advertising ban), firms reacted by removing some poorly performing brands and filling the void with globally sold substitutes.

Competitive Landscape

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- http://www.fastmr.com/prod/861033_cigarettes_in_lithuania.aspx?afid=301

There is no monopoly in the Lithuanian cigarettes - state controlled or otherwise - with vibrant competition determining shares of companies. The category has been an oligopoly for many years now and any return to state governed monopoly is unthinkable.

Industry Prospects

Cigarettes is rightfully concerned about the health of their business going forward. They have plenty to worry about, including the declining smoking prevalence, planned tax increases and, most of all, upcoming legislative changes that will certainly worsen their business conditions. The only bright spot for Lithuanian brand owners is the favourable business cycle: with incomes on the rise, smokers are less price-conscious, trading up to costlier cigarettes. A great potential lies in the size of illicit trade: while it is a huge problem for the state's finances, it also means significant numbers of smokers who may be converted to duty-paid products.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Cigarettes industry in Lithuania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cigarettes industry in Lithuania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cigarettes in Lithuania market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Production, imports, and exports of finished cigarettes
* Robust and transparent market research methodology, conducted in-country



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