Market Report, "Vacuum Cleaners in Singapore", published

Vacuum cleaners volume sales continued to grow in 2013, especially robotic vacuum cleaners. Volume growth of 20% for the latter was seen in 2013 due to its low volume base while its popularity increased. As more young consumers find it difficult to handle household chores and holding full-time jobs, they were willing to buy robotic vacuum cleaners for its convenience. Many switched on the robotic vacuum cleaners before leaving for work and let it run so that they have a dust-free floor when they return home at night. A few of them would even pair up their robotic vacuum cleaners with a robotic mop for the tiled floor which was commonly used in Singapore households.

Competitive Landscape

Philips Electronics Singapore continued to lead vacuum cleaners volume share in 2013. Philips provides affordable vacuum cleaners which is readily available at most retail outlets. Just like most other small appliances, consumers in Singapore are familiar with the Philips brand as basic and affordable while the company also provides a range of models to suit consumers' needs if they want better suction. Since Moulinex was discontinued in Asia, Philips brand gained even more popularity.

Full Report Details at
- http://www.fastmr.com/prod/860818_vacuum_cleaners_in_singapore.aspx?afid=301

Industry Prospects

Vacuum cleaners volume sales are expected to continue growing in the forecast period. Most consumers are likely to get a new vacuum cleaner when moving into their new home and also for replacement sales. With the number of households and population expected to continue increasing in the forecast period, most basic models will continue to see growing popularity as a staple in many households whether they are being used frequently or not, although some consumers still prefer the conventional way of sweeping the floor. Nonetheless, cylinder vacuum cleaner is already in the mature stage and expected to slow down over the forecast period. This is projected to lead slight slowdown in overall vacuum cleaners.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Vacuum Cleaners industry in Singapore with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Vacuum Cleaners industry in Singapore, our research will save you time and money while empowering you to make informed, profitable decisions.

The Vacuum Cleaners in Singapore market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth

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