Programmatic video is a fast-growing and emerging field driving the growth of online advertising. Programmatic buying automates the process of buying ad inventory from an advertising exchange in real-time to broadcast an ad to the target customer. It enables advertisers to buy media using algorithms and offer a platform to measure the effect of advertisements and their return-on-investment. In simple words, it can be defined as a platform where buyers and sellers are connected through technology infrastructure.
TechNavio's analysts forecast the Global Programmatic Video market to grow at a CAGR of 20.64 percent over the period 2013-2018.
Full Report Details at
- http://www.fastmr.com/prod/878923_global_programmatic_video_market_20142018.aspx?afid=301
Covered in this Report
This report covers the present scenario and the growth prospects of the Global Programmatic Video market for the period 2014-2018. To calculate market size, the report takes into account the revenue generated from video advertising through programmatic channels.
TechNavio's report, the Global Programmatic Video Market 2014-2018, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the Americas, and the EMEA and APAC regions; it also covers the Global Programmatic Video market landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.
Key Regions
* Americas
* APAC
* EMEA
Key Vendors
* Adat.tv
* BrightRoll
* SpotXchange
* Tremor Video
Other Prominent Vendors
* Adconion Media Group
* Convertro
* Criteo
* Darriens Media Exchange
* Kontera
* LiveRail
* Microsoft
* Platform One
* Rocket Fuel
* Rubicon Project
* Stickyads.tv
* TubeMogul
Market Driver
* Increased Spending through Online Shopping
* For a full, detailed list, view our report
Market Challenge
* Privacy and Security Concerns of Brands
* For a full, detailed list, view our report
Market Trend
* Rapid Growth in Programmatic Spending
* For a full, detailed list, view our report
Key Questions Answered in this Report
* What will the market size be in 2018 and what will the growth rate be?
* What are the key market trends?
* What is driving this market?
* What are the challenges to market growth?
* Who are the key vendors in this market space?
* What are the market opportunities and threats faced by the key vendors?
* What are the strengths and weaknesses of the key vendors?
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Market Report, "Global Programmatic Video Market 2014-2018", published
Company: Fast Market Research, Inc.
Contact Name: Bill Thompson
Contact Email: press@fastmr.com
Contact Phone: 1-413-485-7001
Contact Name: Bill Thompson
Contact Email: press@fastmr.com
Contact Phone: 1-413-485-7001