Recent Study: Global Enterprise Location-based Search and Advertisement Market 2014-2018

The location-based search and advertising is a form of advertising in which the users integrate mobile advertising with various mobile technologies such as location-based services. The location-based search and advertising is expected to grow significantly in the Mobile Advertising industry. As compared to other advertising means, location-based search and advertisement provides higher return on investment to enterprises. It is one of the most important direct marketing channel for enterprises to increase their reach and brand awareness among consumers. It also allows marketers to reach their specific targeted audience by providing personalized ads based on their age, location, personality, and interest. There are three types of location-based advertising. They are messaging, display, and search. The location-based search and advertising is used by retailers, FMCG companies, from restaurants to big hotels, hospitals, and in indoor stadium to drive customers, increasing brand awareness and revenue. It also uses beacon technology and couponing system to increase in-store experience of shoppers and customer engagement in the outlets.

Full Report Details at
- http://www.fastmr.com/prod/880860_global_enterprise_locationbased_search_and.aspx?afid=301

TechNavio's analysts forecast the Global Enterprise Location-based Search and Advertising to grow at a CAGR of 43.15 percent over the period 2013-2018.

Covered in this Report

The Global Enterprise Location-based Search and Advertising can be classified into three major segments based on application: Search, Messaging, and Display.

TechNavio's report, the Global Enterprise Location-based Search and Advertising 2014-2018, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the APAC region, the Americas, and the EMEA region; it also covers the Global Enterprise Location-based Search and Advertising landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.

Key Regions

* Americas
* APAC
* EMEA

Key Vendors

* AdMoove
* Foursquare Labs
* Groupon
* Jiepang API
* xAD

Other Prominent Vendors

* Appello Systems
* Apple
* AT&T Mobility
* Badoo
* Bharti Airtel
* BLIP Systems
* COUPIES
* Facebook
* France Telecom
* Gbanga
* Google
* HERE (Nokia)
* Hibu
* Intersec
* Loopt
* Madvertise
* Millennial Media
* MTN Group
* NeoMedia
* Nexage
* Placecast
* Proxama
* Proximus Mobility
* Shopkick
* Taganode.com
* Taptu
* TeleCommuniations Systems
* Telemap
* TeleNav
* Telenity
* TomTom
* Vodafone Group
* Vouchercloud
* Waze (Google)
* Weve
* Yelp
* YourbanDeals
* Yowza

Market Driver

* Reduction in Marketing Cost and Enhanced Reach

About Fast Market Research

Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156.

You may also be interested in these related reports:

- Bring Your Own Device (BYOD) & Enterprise Mobility Market - Global Advancements, Market Forecast and Analysis (2014 - 2019)
- Global Indoor Location-based Search and Advertising Market 2014-2018
- Mobile Advertising Market Analysis, Outlook, and Forecasts 2014 - 2019
- Global Enterprise Search Market 2014-2018
- Location-based Search and Advertising Market in the US 2014-2018