Market Report, "Jeans in the Netherlands", published

Jeans was one of the most discounted and promoted categories in 2013. Viewed as an enduring trend, most manufacturers decided to bet on jeans in order to encourage consumers into their shops. Jeans remained popular amongst Dutch men and women. According to market experts, the average consumer owns 5.1 pairs of jeans in his or her closet. However, as the purchasing power of the population declined, many Dutch consumers decided to look for bargains or delay purchases. Both men’s and women’s jeans displayed negative growth, of 1% and 2%, respectively, in volume terms in 2013. In value terms sales declined by 3% and 4%, respectively.

Competitive Landscape

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Whilst Bestseller took the leadership in jeans in 2012, H&M regained leadership in 2013 with lower priced jeans being favoured amongst the Dutch consumer still feeling the aftermath of having less money to spend. Vero Moda however still managed to increase its market share by being very active introducing new brand extensions, such as Noisy May, available in Vero Moda outlets since March 2013 and a plus size jeans collection by Junarose available from size 42 to 54. Third ranked C&A also gained share as it offered jeans in all sizes (including plus-size), for men, women and children. This gave it an advantageous competitive position as the whole family could shop together. Low-priced jeans were an attractive commodity for the price-conscious Dutch consumer in a weak economy. Trade sources stated that C&A was especially popular amongst ethnic Dutch consumers, a target group that is expected to continue growing over the forecast period.

Industry Prospects

A further decline is expected over the forecast period with negative value CAGRs of 5% at constant 2013 prices anticipated for men’s jeans and 4% for women’s jeans. Strong competition from other categories, such as trousers, leggings and jeggings, and a relatively poor economic outlook will likely limit growth opportunities for jeans. In addition, jeans is a very saturated category with limited new product launches.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Jeans industry in Netherlands with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Jeans industry in Netherlands, our research will save you time and money while empowering you to make informed, profitable decisions.

The Jeans in Netherlands market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products

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