"Gardening in Poland" Published

Access to green spaces is valued by Polish citizens. Time spent outdoors is associated with healthy lifestyles, leisure and family activities. Private gardens are usually an object of pride for their owners and they tend to be carefully looked after. Although more complicated garden works, such as installing watering systems or redecorating garden landscapes, are often carried out by professionals, day-to-day duties – mowing the lawn, trimming hedges, watering or planting plants - are carried out by members of households. Even though garden work can be tedious, for the majority of garden owners it provides a great deal of satisfaction. With many family and social gatherings taking place outdoors, the gratification of having a charming garden is worth the effort.

Full Report Details at
- http://www.fastmr.com/prod/882132_gardening_in_poland.aspx?afid=301

Competitive Landscape

Husqvarna led sales in gardening in 2013 with current sales of PLN44 million. Having two brands – Husqvarna and Gardena – and being present in gardening hand tools, gardening power tools, lawn mowers and watering, Husqvarna has already led sales in Poland for several years. In general Polish consumers appreciate well-known gardening tools brands, such as Bosch, Fiskars, Stanley, Makita and Stihl. In gardening categories, characteristics, such as endurance, safety and reliability, are especially valued and consumers are ready to spend extra money on brands attributed to it.

Industry Prospects

Gardening is the fastest growing category in home and garden in Poland. In the forecast period the value sales of gardening at constant 2013 prices are set to grow by CAGR of 2%. The most important reason for this is the rapidly growing number of detached and semi-detached houses in Poland, which is directly correlated to the number of new gardens. Many affluent people build their homes in the outskirts of large cities. With suburban lifestyles so prevalent in Western nations, the trend is starting to gain momentum in Poland. Another important reason is the still relatively low level of per capita spending in gardening. Given the new product developments and spread of gardening power tools, Polish consumers are expected to spend more money in gardening categories. Other circumstances positively impacting future sales are the general recovery of the Polish economy and growing interest in eco-friendly lifestyles, such as "grow-your-own" trend.

Gardening Market Research

Analyse key trends and developments in Poland for all product categories, competitors and channels.

Evaluate the market position and financial performance of the leading national and international market players.

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