"Adult Mouth Care in Germany" Published

Adult mouth care grew by 1% in current value terms in 2013, with sales reaching €75 million. A recent industry study recorded that approximately 10,000 people were diagnosed with severe mouth ulcers in Germany in 2013. Mouth ulcers were considered the main contributory factor behind the growth in demand for adult mouth care products in Germany. The symptoms of mouth ulcers can often be triggered by denture usage, which primarily affects the elderly population in the country.

Competitive Landscape

Within a highly fragmented competitive landscape, GlaxoSmithKline was the leading company in 2013, holding a value share of 18%. GlaxoSmithKline continued to withstand the competition due to its ownership of the well-established and trusted Chlorhexamed brand. Chlorhexamed has become synonymous with the effective treatment of mouth and gum infections among German consumers and benefited from a very loyal customer base in 2013.

Industry Prospects

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Over the forecast period adult mouth care is expected to post a value CAGR decline of 1% at constant 2013 prices. Much of this decline will be down to consumers’ greater focus on prevention rather than treatment. Non- OTC mouthwashes are expected to grow at the expense of OTC adult mouthwashes over the forecast period. Preventative measures taken by consumers will most likely have an effect and reduce overall demand for adult mouth care products.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Adult Mouth Care industry in Germany with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Adult Mouth Care industry in Germany, our research will save you time and money while empowering you to make informed, profitable decisions.

The Adult Mouth Care in Germany market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Adult Mouth Care in Germany?
* What are the major brands in Germany?
* What is the market size of Adult Mouth Care in Germany?
* What are the major brands in Germany?
* Is dental care valued in Germany?
* Do consumers prefer homemade adult mouth care solutions?

Reasons to Get this Report

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