"Full-Service Restaurants in Denmark" is now available at Fast Market Research
Fast Market Research recommends "Full-Service Restaurants in Denmark" from Euromonitor International, now available
[ClickPress, Wed Nov 05 2014] One of the biggest culinary trends in Denmark as at the end of the review period was full-service restaurants working with the New Nordic cuisine concept. With the success of the Danish restaurant NOMA, which has become known worldwide in the restaurant business, many Danes have gained strong interest in more traditional Danish/Nordic ingredients and dishes. This trend has turned Denmark into a culinary tourist destination. Moreover, in the newest edition of Michelin in 2014, Denmark was awarded 17 stars, given to 15 different restaurants, the highest number ever.
Jensen’s Bøfhus remained by far the most successful restaurant in Denmark within full-service restaurants as at the end of the review period, and accounted for a 4% value share in 2013. Jensen’s Bøfhus is a Danish steakhouse and is an established name in Denmark. Its concept is liked by many Danes and is a classic example of casual dining in Denmark. The outlets are not cheap in relation to portion sizes, but has something that many Danes like: self-service salad bars and self-service ice cream. This makes the brand popular with families that have small children. The brand recorded increased value sales in each year of the review period, and every now and again opened a new restaurant; however, full-service restaurants is heavily dominated by independent full-service restaurants, which recorded a 91% value share in 2013. This is a percentage that has been stable for many years.
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The trend towards gourmet gastronomy is expected to remain the key factor positively impacting full-service restaurant sales over the forecast period. This trend is predicted to underpin growing expenditure by both Danish and foreign consumers, particularly with the Danish capital attracting an increasing number of tourists. Coupled with convenience, the gourmet gastronomy trend is furthermore predicted to underpin a continuous rise in takeaway and home delivery sales for mid-range to high-end full-service restaurants, particularly for chained North American outlets and independent European outlets.
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The Full-Service Restaurants in Denmark market research report includes:
* Analysis of key supply-side and demand trends
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