Market Report, "Serbia Food & Drink Report Q1 2015", published

A series of planned austerity measures and high unemployment will continue to weigh on domestic demand in Serbia during 2015. The austerity measures entail reducing the size of the public sector (which accounts for close to one-fifth of the workforce), together with public sector wage and pension cuts, which will severely reduce disposable income and weigh on households' consumption sentiment. We are, therefore, forecasting overall household consumption to contract by 1.0% in 2015 and forecast 2015 total food consumption in Serbia to expand by a modest 2.1 % in local currency terms.

Headline Industry Data (local currency):

* Total food consumption growth year-on-year (y-o-y) in 2014: +1.6%; compound annual growth rate (CAGR) to 2018: +2.3%
* Alcoholic drinks sales growth (y-o-y) in 2014: +1.6%; (CAGR) to 2018: +2.4%
* Soft drinks sales growth (y-o-y) in 2014: +5.8%; CAGR to 2018: +10.3%
* Total mass grocery sales growth (y-o-y) in 2014: +4.3%; CAGR to 2018: +6.3%

Full Report Details at
- http://www.fastmr.com/prod/912405_serbia_food_drink_report_q1_2015.aspx?afid=301

Key Industry Trends And Developments

UniverExport Moves Into Third Place : European Supermarket Magazine reported in October 2014 that the Serbian retailer UniverExport had received approval from the Competition Protection Commission to go ahead with its acquisition of supermarket chains Angropromet and Lurdy. The deal brings UniverExport's total number of stores to 126 and makes it the country's third largest retailer.

Sunoko Announces New Investment In Its Sugar Plants : Serbian sugar beet processor Sunoko announced in July 2014 that it had ongoing capital investment plans totalling EUR5mn for the remainder of the year. These investments were to be spent on their operations at Vrbas, Pecinci and Kovacica and centre on increasing capacity, improving energy efficiency and reducing costs. Amongst the improvements will be the construction of a new molasses desugarisation plant at its Pecinci site.

Croatia's Agrokor Acquires Majority Share In Mercator: In June 2014, Agrokor...

The Serbia Food & Drink Report features Business Monitor International (BMI)'s market assessment and independent forecasts for food and drink expenditure, consumption, sales, and imports/exports and forecasts for the mass grocery retail sector. The report also includes analyses of major regulatory developments, the background macroeconomic outlook and competitive landscape comparing national and multinational companies by leading products and services, sales, investments, partners and expansion strategies.

BMI's Serbia Food & Drink Report provides industry professionals and strategists, sector analysts, business investors, trade associations and regulatory bodies with independent forecasts and competitive intelligence on the food and drink industry and the mass grocery retail market in Serbia.

Key Benefits

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