"Mobile Phones in France" now available at Fast Market Research

Following the entrance of Free SAS into subscriber mobile telecommunications in France in 2012, several other low-cost engagement-free mobile telecommunications subscription plans were launched in France, usually offering connection speeds of at least 3G specification. This development in the mobile telecommunications industry in France has offered consumers more flexibility and is indirectly reducing the replacement cycle for smartphones as giving consumers the freedom to port their numbers from one mobile telecommunications operator to another has given them the freedom to switch to the latest mobile phones, which accounted for a significant proportion of the demand for mobile phones in France during 2014. In addition, the growing proportion of the French population who wish to be available to contact and connected to the internet at all times has also led to the almost feverish adoption of smartphones in the country, which has led to a major switch away from feature phones. The advent of high-quality and advanced smartphones at low-cost has also sustained demand for mobile phones in France in recent years.

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Competitive Landscape

Samsung Electronics France managed to underline its leading position of mobile phones in France in 2013 with a 48% volume share. The company offers a very wide range of mobile phones across the entire price spectrum. Moreover, it enjoys a very strong brand recognition and a very strong reputation in France. Samsung’s progression has been the fastest of any of the current leading players in smartphones in France and this has been driven mainly by its extremely popular Galaxy range. Three most attractive traits of Samsung mobile phones in France are their simplicity, their affordability the perception of their high quality and their robustness. Nokia France SA, the second biggest player in the category, gained volume share in feature phones towards the end of the review period, but lost two percentage points from its overall volume share in mobile phones in 2013 due to the wakening of its position in smartphones.

Industry Prospects

Mobile phones in France is expected to decline in volume at a CAGR of 2% over the forecast period, which is set to be due mainly to the increasing penetration of smartphones in the country, with the progressive consumer shift towards tablets and the fact that feature phones are becoming outdated likely to be the major reasons for this negative performance. Sales of mobile phones are expected to generate 60% of total volume sales in portable consumer electronics in France by 2018.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Mobile Phones industry in France with research from Euromonitor's team of in-country analysts.

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