Mobile Marketing Market - Global Forecast to 2019 - New Market Research Report

Mobile Marketing Market by Solutions (SMS, MMS, Push Notifications, Mobile Emails, QR Codes, Location-Based Marketing, In-App Messages), & by Industry (Retail, Travel & Logistics, Automotive, BFSI, Telecom & IT, Media, Healthcare) - Global Forecast to 2019

Smartphones, tablets, and other mobile devices have been gaining traction in the recent past; and with the availability of mobile internet, the utility of these devices have evolved from mere calling and messaging to advanced features such as mobile payments, Near Field Communication (NFC) and others. Businesses around the globe are shifting from traditional marketing methods to digital marketing channels such as mobile to attract, acquire, engage, and retain customers. Mobile devices offer marketers an attractive opportunity to deliver the best customer experience at a particular time by using the right combination of data, insights, and content through mobile marketing solutions. Analytics and geo-location services have augmented the capabilities of mobile marketing platforms by helping marketers to understand their customers better and helping them reach more targeted users.

Full Report Details at
- http://www.fastmr.com/prod/941918_mobile_marketing_market_global_forecast_to_2019.aspx?afid=301

Increased penetration of smartphone and tablets users, mobile internet, increased usage of mobile applications and mobile web, and better return on marketing spend are some of the factors driving the mobile marketing market. On the other hand, lack of education and awareness among Small and Medium Businesses (SMBs) and complex implementation on mobile marketing solutions are some of the restraints to the adoption of mobile marketing.

The overall mobile marketing market in this report has been defined as the spending by SMBs and large enterprises on mobile direct response marketing activities through SMS, MMS, push notifications, mobile emails, QR codes, location-based marketing, and in-app messages.

North America, Asia-Pacific, and Europe have the highest adoption of mobile marketing, and regions such as Latin America along with Middle East and Africa offers a lot of opportunities for the vendors where majority of the countries are yet to expansively adopt mobile marketing.

There are various assumptions that have been taken into consideration for the market sizing and forecasting exercise. A few of the global assumptions include political, social, economic, and technological factors. For instance, exchange rates are some of the factors which are expected to have an impact on this market. Therefore, the dollar fluctuations are expected to not seriously affect the forecasts in the emerging Asia-Pacific regions.

This report will help the mobile marketing vendors in the following ways:

About Fast Market Research

Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156.

You may also be interested in these related reports:

- Bring Your Own Device (BYOD) & Enterprise Mobility Market - Global Advancements, Market Forecast and Analysis (2014 - 2019)
- Mobile Device Management Market - Global Advancements, Market Forecast and Analysis (2014 - 2019)
- Mobile/Micro Data Center Market - Global Advancements, Worldwide Forecast & Analysis (2014-2019)
- Global Wi-Fi Market - Global Advancements, Business Models, Market Forecasts & Analysis (2014 - 2019)
- Mobile Advertising Market Analysis, Outlook, and Forecasts 2014 - 2019