Dog and Cat Food Packaging in Russia - New Market Report

Growth of packaging for dog and cat food is explained by the positive development of its product categories. Storage problems and the need to make packaging as convenient as possible have contributed to the rise of stand-up pouches. This pack type recorded a strong performance, growing at a rate of 9% in 2013. Pouches are quite popular in wet food, especially for cats. All key brands, including Kitekat, Whiskas and Purina as well as a number of smaller ones, have wet cat food in pouches in their assortments. In wet dog food, however, pouches are not popular, they account for a small share and only a few brands, for example Pedigree and Cesar, offer their wet dog food in pouches. In dry food, pouches are less popular, but are present. Overall, pouches showed positive dynamics in 2013, gaining a greater share of dog and cat food packaging, taking it from major pack types such as paper-based containers and folding cartons.

Industry Prospects

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Flexible packaging is expected to remain the strongest pack type contributor to growth of packaging for cat and dog food over the forecast period. This is due to convenience and storage issues. Blister and strip packs will be the fastest-growing flexible pack type over the forecast period. These will become more popular within treats and mixers for cats and dogs. Blister and strip packs allow customers to see the actual product, which is a desired attribute. Pouches will also continue to see a strong performance over the forecast period, recording a CAGR of 10%. They will continue becoming more popular, especially within wet cat and dog food, due to their convenience.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Dog and Cat Food Packaging industry in Russia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dog and Cat Food Packaging industry in Russia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dog and Cat Food Packaging in Russia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes in units and filled volumes
* Five year forecasts of market trends and market growth  
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What are the major food pack types and how are they performing in Russia?
* How are consumption trends impacting the food packaging landscape?

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