Market Report, "Pet Products in Switzerland", published

Pet products continue to be popular in Switzerland, particularly beauty products and accessories such as unusual cat trees or dog baskets. Similar to the pet food category, growing consumer awareness about pet health and wellbeing is leading to a rise in demand for pet care products. Pet healthcare and pet dietary supplements are both set to grow by 3% in current value terms in 2014.

Competitive Landscape

Competitive Landscape

In 2013, Fressnapf continued to lead pet products with a value share of 11%, followed by Mars Schweiz AG with 9% and Migros Genossenschaftsbund with 8%. Despite the fact that pet products is an interesting and dynamic category, when compared with pet food it is much more fragmented. Whilst in the past higher- income households were the primary purchasers of pet healthcare products, today many mid-priced and some economy labels offer pet healthcare products, thus making it possible to reach a wider range of consumers.

Full Report Details at
- http://www.fastmr.com/prod/946577_pet_products_in_switzerland.aspx?afid=301

Industry Prospects

Industry Prospects

Increasing pet humanisation and health awareness are expected to maintain consumer interest in pet products, with these items being seen as increasingly essential. The emotional bond between pet owners and their pets goes well beyond just feeding them, with consumers liking to personalise their pets with accessories and match their dog baskets and aquariums to their home décor. Therefore, the other pet products category is also expected to continue to do well.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Pet Products industry in Switzerland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Pet Products industry in Switzerland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Pet Products in Switzerland market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic values, company and brand market shares
* Five year forecasts of market trends and market growth  
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Pet Products in Switzerland?
* What are the major brands in Switzerland?
* What are the key product launches?
* How have worming and flea product fared against other products within pet healthcare?



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