Recent Study: Mobile Phones in Hong Kong, China

Mobile phone retail volume sales are expected to contract by 6% in 2014 reaching a total of 6.1 million units, mainly due to market saturation. Hong Kong led the Asia-Pacific region with the highest penetration rate for smartphones, mobile phone subscriptions, mobile Internet subscriptions and fixed broadband subscriptions at the end of the review period. This was facilitated by Hong Kong’s advanced and comprehensive telecommunications infrastructure, broadband coverage and efforts to facilitate use of the Internet (both fixed and wireless) around the island as part of its Digital 21 strategy.

Competitive Landscape

Nokia (HK) Ltd dominated the feature phones category in 2013 with a 44% share. Nokia is a household brand, known for its durability, present in Hong Kong for more than a decade. Nokia also holds more feature phone models in telecommunications operators compared with Samsung and LG.

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Industry Prospects

The mobile phones category is expected to see a drop in retail volume sales over the forecast period with a CAGR of -4%. This is a result of saturation, high penetration and moderated tourist spending on mobile electronics in Hong Kong. Sales will be accounted for by renewal subscriptions, the need for secondary handsets and late adopters of smartphones such as elderly or youth segment consumers.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Mobile Phones industry in Hong Kong, China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Mobile Phones industry in Hong Kong, China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Mobile Phones in Hong Kong, China market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth  
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Mobile Phones in Hong Kong, China?
* What are the major brands in Hong Kong, China?
* What is the growth rate for Mobile Phones in country?
* How many 3G mobile phones were sold last year?
* How will the introduction of 4G mobile phones impact the mobile phone market?

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