Grocery Retailers in Guatemala - New Market Report

Grocery retailers in Guatemala are trying to give consumers a better shopping experience. Modern channel retailers, such as supermarkets, which are enjoying strong growth in the country in terms of outlets and sales, with respective growth of 8% and 15% in current terms, are focusing on improving the quality of produce, offering a wider variety of brands; both domestic and imported. They want consumers to do all their shopping in one store, rather than in several specialist outlets.

Competitive Landscape

Wal-Mart Centroamérica SA is the leading grocery retailer in Guatemala with a retail value share of 19% in current terms. The company operates several brands of modern grocery retailers, such as Wal-Mart hypermarkets, Paiz supermarkets, Despensa Familiar and Maxi Despensa discounters, and Club-Co warehouse club. All its brands have a strong presence in the country, mainly in urban areas. However, expansion towards rural areas of the country has begun with its more accessible brands, like Despensa Familiar.

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Industry Prospects

Trends detected in grocery retailers, such as the expansion of modern grocery retailers both in rural and urban areas of the country are expected to continue throughout the forecast period. Discounters, which carry lower prices, have stronger growth rates in rural areas, while supermarkets are targeting more urban areas. It is not likely that consumers will switch from small independent grocers, to modern grocery retailers, since they are more convenient for daily shopping. However, they might visit these larger stores as a monthly or weekly shopping experience and the smaller ones for daily needs. Grocery retailers are expected to reach sales of GTQ71 billion ex VAT in 2019.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Grocery Retailers industry in Guatemala with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Grocery Retailers industry in Guatemala, our research will save you time and money while empowering you to make informed, profitable decisions.

The Grocery Retailers in Guatemala market research report includes:

* Analysis of key supply-side and demand trends
* Detailed market shares for international and locally-based retailers
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

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