New Market Report: Mobile Phones in Ukraine

Mobile phones registered 6% growth in retail sales to reach 7.9 million units in 2013. The category benefited from growing interest among Ukrainian consumers in smartphones. Such devices appeal with wide functionality and an increasing assortment, while becoming increasingly affordable: smartphones’ average unit price fell by 5% in 2013.

Competitive Landscape

In 2013, mobile phones had Samsung Electronics Ukraine TOV the number one player in feature phones (44% of retail sales volume) and smartphones (36%). The company is well-known to Ukrainian consumers through a bunch of other consumer electronics and appliances products, and in mobile phones it was additionally noted for active new product development and balanced pricing. Nokia Ukraine TOV, the former leader, continued losing share, both in feature phones and mobile phones (dropping to 41% and 15% respectively) since consumers found it supplying phones of inferior quality than at the time of entry, and its innovations were not particularly successful or outstanding.

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Industry Prospects

The future of mobile phones in Ukraine is forecast to be dampened by the unfavourable economic and political situation, further threatened by Russia’s military intrusion in the country and Crimea’s annexation in 2014. Ukrainians are likely to become much more cautious with spending their money on a number of products, and consumer electronics are expected see the greatest economising. Replacement cycles will become longer and cheaper models will be considered during the most difficult periods of economic uncertainty, especially at the beginning of the forecast period. Compared with the review period, when mobile phones through retail grew by 17% in volume terms in total, the forecast growth over 2013-2018 is predicted to stand at just 3%. Apart from economising, the category will be subject to eventual saturation in both feature phones and smartphones.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Mobile Phones industry in Ukraine with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Mobile Phones industry in Ukraine, our research will save you time and money while empowering you to make informed, profitable decisions.

The Mobile Phones in Ukraine market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth

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