Ice Cream in Portugal - New Market Research Report

The South African ice cream category is being driven by two distinct factors, indulgence and refreshment. Thus, dairy-based ice cream has seen the entry of more indulgent brands and flavours. These carry a high unit price, comparable to premium chocolate confectionery. Consumers purchase smaller 400g tubs of expensive, indulgent ice cream to treat themselves.

Euromonitor International's Ice Cream in South Africa report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2009-2013, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.

Product coverage:Frozen Yoghurt, Impulse Ice Cream, Retail Artisanal Ice Cream, Take-Home Ice Cream.

Data coverage:market sizes (historic and forecasts), company shares, brand shares and distribution data.

Full Report Details at
- http://www.fastmr.com/prod/960026_ice_cream_in_portugal.aspx?afid=301

Reasons to Get this Report:

* Get a detailed picture of the Ice Cream market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

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