Contact Lenses in Indonesia - New Report Available

Contact lenses saw positive growth in 2014. Demand for products was increasing as many consumers, especially young ones, perceive contact lenses to be a necessity in their daily lives. While a number of consumers was adopting contact lenses for eye-correction purposes, some consumers were turning to contact lenses for cosmetic and beauty purposes. Many among the young generation do not wear contact lenses just for solving eyesight problems but also for fashion reasons. Contact lenses are becoming more and more popular as consumers prefer wearing them when going out and leaving spectacles at home.

Competitive Landscape

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Johnson & Johnson Indonesia PT led contact lenses in 2013 with a value share of 45%. This was due to its Acuvue brand, which continued to be the most popular brand in contact lenses. Furthermore, the company continued to market this brand aggressively. This brand was even more dominant in daily disposable lenses in which the company held a 74% value share in 2013. It also retained its clear leadership in weekly/monthly disposable lenses with a 45% value share in 2013.

Industry Prospects

Over the forecast period, sales of contact lenses are expected to see a value CAGR of 7% at constant 2014 prices. Thanks to increasing awareness of the convenience and safety of contact lens usage among Indonesian consumers, value and volume growth will continue. More people might opt for contact lenses for either eye-correction or cosmetic purposes. Some with eye problems might use both spectacles and contact lenses, since wearing contact lenses makes it easier for them when going out, and they might wear spectacles at home. Cosmetic contact lenses can be expected to continue to see demand among young females who are looking for their favourite big eye and/or coloured, stylish, contact lenses.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Contact Lenses industry in Indonesia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Contact Lenses industry in Indonesia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Contact Lenses in Indonesia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country



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