New Market Report: Irons in the Netherlands

Irons had another poor year in 2014 as the category registered a further decline in sales. Although consumers are favouring higher-end ironing systems over more basic models, both value and volume sales witnessed a significant drop. There are many reasons for this, one being the economic situation, which is putting consumers off replacing their irons.

Competitive Landscape

Philips and Tefal remained the leading brands in irons in 2014, with both increasing their volume share. Consumers who are used to buying Philips and Tefal remained relatively loyal to these brands, although both registered a loss in terms of actual volume sales as irons remained under severe pressure.

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Industry Prospects

The outlook for irons over the forecast period remains bleak. The underlying negative trends which have impacted the category are likely to continue, although it is unlikely that the category will see a similar dramatic decline as that witnessed over the review period. The decline over the forecast period is expected to be weaker. As the economy recovers, consumers are more likely to replace their old irons with new ones. Value sales are also likely to be boosted by a further shift from standard irons towards ironing systems.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Irons industry in Netherlands with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Irons industry in Netherlands, our research will save you time and money while empowering you to make informed, profitable decisions.

The Irons in Netherlands market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Irons in Netherlands?
* What are the major brands in Netherlands?
* What is the most common cooking appliances in Netherlands?
* Has there been a shift to higher unit price built-in products?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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