Direct Selling in Switzerland - New Study Released

In 2014 direct selling strengthened its position as a distribution channel which is appreciated by Swiss customers for its proximity and personal service. Taking into account the rapid growth of internet retailing, most direct selling companies operated, revised and improved their own internet sites and put effort into combining the two distribution channels successfully.

Competitive Landscape

Nahrin remained the largest player in direct selling in 2013. This domestic company, which specialises in packaged food such as soups, sauces and condiments, but is also increasingly entering dietary supplements, as well as fitness and functional food, enjoys a stable position as an established family business. The company develops and produces its own products in an eco-friendly way in Switzerland. In 2014 Nahrin celebrated its 60th anniversary, and attracted consumers with Jubilee campaigns and prize-winning competitions. In addition the company focused on healthy products with less fat or less salt, and introduced Xylit drops as a new product which promises to support daily dental care.

Full Report Details at
- http://www.fastmr.com/prod/973099_direct_selling_in_switzerland.aspx?afid=301

Industry Prospects

Over the forecast period direct selling is expected to see a value CAGR of 1% at constant 2014 prices in Switzerland, although this is a slightly slower growth rate compared with the review period. Despite the possibility of getting relevant information and customer evaluations on the internet, the demand for individual advice and customised solutions, particularly with regard to the trend towards nutritional support and optimisation, is likely to grow further.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Direct Selling industry in Switzerland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Direct Selling industry in Switzerland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Direct Selling in Switzerland market research report includes:

* Analysis of key supply-side and demand trends
* Detailed market shares for international and locally-based retailers
* Historic values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* Who are the leading retailers in Switzerland?
* How important is direct selling in Switzerland?

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