New Market Research Report: Wound Care in Denmark

Wound care in Denmark continued with a positive performance in 2014 and recorded 2% current value growth. Danes were increasingly active and leading dynamic lifestyles, and looked for wound care products to be used when necessary with convenience and simplicity. While more people in Denmark travelled within and outside of the country, there was growing demand for wound care products to be available at home or in emergency kit form while travelling. As a result, all three categories within wound care recorded current value growth in 2014.

Competitive Landscape

Beiersdorf led wound care in Denmark throughout the review period and maintained its leading position in 2014 with a value share of 25%. Beiersdorf benefits from its command of the largest category of sticking plasters/adhesive bandages, where it has a presence with its key brand Hansaplast. This product, as with other brands in wound care, benefits from wide distribution in Denmark as products are not limited to distribution only through chemists/pharmacies or parapharmacies but are also available in modern grocery retailers and other grocery retailers (eg healthfood shops). In addition, Hansaplast benefits from a long presence in the country, consumer recognition and a good reputation.

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Industry Prospects

Leading an active and dynamic lifestyle is an ongoing trend in Denmark, which is set to continue over the forecast period. Danes are increasingly on the go, taking part in more domestic and outbound tourism activities and aware of the importance of having wound care products available to them or at least within easy reach at home. Together with growing physical and outdoor activities, sales of wound care products are projected to increase. Product innovation and development are set to continue to be important factors, as manufacturers will try to increase sales through such strategies. Thus, wound care is projected to grow at a CAGR of 1% at constant 2014 prices over the forecast period. This expected growth is rather moderate, since wound care in Denmark is a fairly mature category that is already known to consumers.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Wound Treatments industry in Denmark with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Wound Treatments industry in Denmark, our research will save you time and money while empowering you to make informed, profitable decisions.

The Wound Treatments in Denmark market research report includes:

* Analysis of key supply-side and demand trends

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