New Market Research Report: Mixed Retailers in Spain

After negative current value growth rates peaked in mixed retailers during 2012, the category recorded substantial value declines during 2014 as it was hit badly by the adverse economic situation in Spain. Nevertheless, this negative growth trend came to an end in 2014 as mixed retailers increased in current value by 2% to reach €10.1 billion. Two important factors were behind this encouraging return to positive growth for the channel. On the one hand, El Corte Inglés, the dominant retailer in the channel with 83% of total mixed retailers value sales in 2014, recovered strongly from its recent declines, recording strong results during the Christmas season and enjoying further success with its summer sales. On the other hand, the positive growth recorded in the channel during 2014 can also be attributed to a lesser extent to the arrival into the channel of the US-based retailer Costco, which opened the first warehouse clubs outlet in Spain in May.

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Competitive Landscape

In department stores, the leading player El Corte Inglés accounted for 99% of value sales in 2014 with €8.3 billion in value sales. This extremely strong position can be attributed mainly to the strategic location of its outlets throughout Spain as well as to the company’s traditional focus on high quality merchandise and impeccable customer service, both of which are warmly acknowledged by Spanish consumers.

Industry Prospects

Mixed retailers in Spain is expected to record gradual positive growth over the forecast period, increasing at a CAGR of 6%. El Corte Inglés is expected to remain the dominant player in the channel in spite of the recent arrival of new operators and the anticipated return of old rivals making it likely that the competitive environment will change in the channel over the course of the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Mixed Retailers industry in Spain with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Mixed Retailers industry in Spain, our research will save you time and money while empowering you to make informed, profitable decisions.

The Mixed Retailers in Spain market research report includes:

* Analysis of key supply-side and demand trends
* Detailed market shares for international and locally-based retailers
* Historic number of stores, selling space and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country



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