Newly released market study: Toilet Care in Lithuania

In 2014 toilet care in Lithuania benefited from an increase in Lithuanians’ purchasing power with more people accepting the need to spend more on toilet care products. Meanwhile, increasing availability of different scents of toilet care products helped to boost consumer interest in 2014. Whilst over the economic recession many people abandoned or reduced consumption of toilet care products, positioning them as non-essentials, the rebounding economy encouraged them to come back to their pre-crisis consumption habits, which fuelled the sales of the category.

Competitive Landscape

Reckitt Benckiser led in toilet care with a retail value share of 22%, accounting for LTL2.1 million in retail value in 2014. The company has well-established positions with Harpic, Dosia and Cillit brands, which represent Reckitt Benckiser within different categories in Lithuanian toilet care. The company managed to build great brand awareness of its brands in Lithuania by heavily advertising its products over the review period.

Full Report Details at
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Industry Prospects

A more favourable economic climate with increasing Lithuanian purchasing power will fuel the growth of toilet care in Lithuania over the forecast period. The development of toilet care is strongly dependent on economic conditions, since an increase in purchasing power motivates people to experiment with products perceived as non-essential such as ITBs, in-cistern devices and toilet care tablets/powders, which currently generate quite limited sales in Lithuania. Greater consumer interest in more comprehensive toilet care products should motivate producers to invest in development of these categories in Lithuania.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Toilet Care industry in Lithuania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Toilet Care industry in Lithuania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Toilet Care in Lithuania market research report includes:

* Analysis of key supply-side and demand trends  
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Toilet Care in Lithuania?
* What are the major brands in Lithuania?
* What are the future prospects for the toilet care products?

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