Report Published: "Polishes in Estonia"

Fast Market Research recommends "Polishes in Estonia" from Euromonitor International, now available

[ClickPress, Sun Apr 12 2015] Consumption of polishes continued to improve in 2014 due to growing awareness. Thanks to improved living standards, consumers paid more for shoes, products for home interiors and various (metal) goods, which increased their interest in proper maintenance of them. However, the increase and level of consumption remained low as majority of Estonians did not believe the products were essential.

Competitive Landscape

SC Johnson leads polishes with a retail value share of 25% in 2014. The company has the widest product portfolio, offering polishes under Johnson, Pledge, Kiwi and Kiilto brands in Estonia. Ritico maintained its second position within polishes with a retail value share of 20% in 2014. It provides popular Collonil shoe care brand which has high perceived quality. In addition, the company established a wide product range over the years, offering products with specific features and for various shoe types.

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Industry Prospects

Polishes is expected to see stronger growth in the forecast period. Despite indications of maturity, demand for polishes will increase as purchased footwear, floor and furniture items will be more expensive, specific and will also need particular care. As consumers want the products to last as long as possible, they do not mind spending more on proper polishes. After all, in comparison with the prices of the items, the price of polishes seems negligible. Nevertheless, no significant growth in sales is expected and consumption of polishes will be related with necessity.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Polishes industry in Estonia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Polishes industry in Estonia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Polishes in Estonia market research report includes:

* Analysis of key supply-side and demand trends  
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Polishes in Estonia?
* What are the major brands in Estonia?
* What are the future prospects for the polishes market?
* What are the key new product launches in the polishes market?

Reasons to Get this Report

* Gain competitive intelligence about market leaders

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