Just Published: "Retail Tissue in Bosnia-Herzegovina"

Consumer inertia is the largest factor behind the performance of retail tissue in Bosnia-Herzegovina. Most types of retail tissue products are considered staples in the country and consumers more often have the choice of "what to buy" rather than "whether to buy".

Competitive Landscape

Violeta, SHP Celex and DrenikND led sales of retail tissue in Bosnia-Herzegovina during 2014 with respective value shares of 34%, 28% and 18%. All of these companies have a strong presence in key retail chains in the country, but Violeta is most active in terms of advertising, leveraging on a more versatile product portfolio to decrease the cost of advertising per manufactured unit.

Industry Prospects

Retail tissue is an increasingly mature category with little room for consumer base expansion. It is not expected to record strong growth over the forecast period, as manufacturers increasingly focus on securing stability rather than actively looking for growth opportunities within retail tissue.

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Report Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in Bosnia-Herzegovina with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Tissue industry in Bosnia-Herzegovina, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Tissue in Bosnia-Herzegovina market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Retail Tissue in Bosnia-Herzegovina?
* What are the major brands in Bosnia-Herzegovina?
* What is the performance of pocket handkerchiefs vs boxed facial tissues?
* What are the key new product launches in the tissues market?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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