New Study: Retail Tissue in Lithuania

New Consumer Goods market report from Euromonitor International: "Retail Tissue in Lithuania"

[ClickPress, Sun Apr 19 2015] In 2014, retail tissue witnessed healthy gains across all presented categories. The rebounding economy and increased purchasing power encouraged consumers to spend more on non-essential products such as kitchen towels, tissue and paper tableware. Also, retail tissue benefited from increased demand for environmentally friendly products, since a growing number of people were prepared to pay more for natural retail tissue in Lithuania. Companies responded to the new trend by introducing products with eco labels.

Competitive Landscape

Local company Grigiskes led the market in 2014, with a retail share of 35% worth LTL40 million. The company was present in all categories with its Grite brand, which enjoys good brand awareness among Lithuanians. Grite benefited from its long-standing presence in the market and is appreciated for its high price-quality ratio. Grigiskes is the largest paper manufacturer and can offer competitive prices thanks to its economies of scale. In 2014, Grite received the EU Ecolabel for the majority of its products, which helped to attract new customers and capitalise on increasing demand for ecological products.

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Industry Prospects

Retail tissue is set to experience modest growth across all the categories over the forecast period. The rebounding economy and improved purchasing power will benefit all categories, with people spending more on higher quality products within retail tissue. Also, the increasing health and wellness trend in Lithuania is set to boost interest in eco-friendly products, which should encourage companies to use eco-labels and so attract socially responsible consumers.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in Lithuania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Tissue industry in Lithuania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Tissue in Lithuania market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Retail Tissue in Lithuania?
* What are the major brands in Lithuania?
* What is the performance of pocket handkerchiefs vs boxed facial tissues?

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You may also be interested in these related reports:

- Retail Tissue in Italy
- Retail Tissue in China
- Retail Tissue in Switzerland
- Retail Tissue in the Czech Republic
- Retail Tissue in Vietnam

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