Cough, Cold and Allergy (Hay Fever) Remedies in Israel - New Study Released

Israeli consumers in 2014 continued to prefer to look for alternative ways to treat their cough, cold and allergy symptoms so as to avoid the side effects associated with OTC medications. However, when parents find their children are suffering from these symptoms, they prefer to administer OTC medicines.

Competitive Landscape

PGT Healthcare led the category in 2014 with a 28% share of value sales. After entering into a joint venture with Teva in 2012, Procter & Gamble has become the global brand owner of the joint venture PGT Healthcare. Teva's products are a source of national pride and are perceived as being both of a high quality and reasonably priced.

Industry Prospects

The nasal spray category is likely to continue to grow. Despite concerns about nasal spray "addiction", where users' nostrils start to become increasingly congested after regular nasal spray use, these products are highly recommended for treating nasal congestion, are highly effective and are very common.

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Report Overview

Discover the latest market trends and uncover sources of future market growth for the Cough, Cold and Allergy (Hay Fever) Remedies industry in Israel with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cough, Cold and Allergy (Hay Fever) Remedies industry in Israel, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cough, Cold and Allergy (Hay Fever) Remedies in Israel market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Cough, Cold and Allergy (Hay Fever) Remedies in Israel?
* What are the major brands in Israel?
* What is the impact of influenza vaccinations on the sales of cough and cold products?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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