Eye Care in Venezuela - New Market Research Report

Eye care was favoured by strong demand and enough product availability. Demand was positive over the entire review period since the population is becoming increasingly interested in eye care. The category enjoyed a healthy value CAGR of 6% at constant 2014 prices over the review period. Growth decreased to 4% in constant value prices in 2014 because the high inflation rate made it difficult for players to increase prices over the rate of inflation. Nevertheless, the category remains underdeveloped with few competitors and low company activity.

Competitive Landscape

The number of players remained low, especially when compared to large consumer health categories. In addition to Alcon, other relevant players are multinationals. MSD Pharmaceuticals SA markets Garason and Gentalyn Oftálmico and Abbott Laboratories CA markets Clearize.

Industry Prospects

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Eye care will remain small in size by 2019 because the regulatory environment will continue to force players to focus on the largest consumer health categories. As a result, small categories will continue to receive low company activity in terms of product development and advertising. There is no incentive to new entrants because of the severe problems to import raw materials and products.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Eye Care industry in Venezuela with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Eye Care industry in Venezuela, our research will save you time and money while empowering you to make informed, profitable decisions.

The Eye Care in Venezuela market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Eye Care in Venezuela?
* What are the major brands in Venezuela?
* How are population trends affecting eye care product sales?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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