Newly released market study: Vacuum Cleaners in Romania

Innovation remained the main trigger boosting the sales of vacuum cleaners in 2014. Volume sales advanced by 3%, whilst value sales increased by 10%. Despite the high penetration rate of over 90%, vacuum cleaners still experiences rising demand, as households typically own more than one type of vacuum cleaners and are interested to try out new products that offer handier solutions for cleaning, such as handheld vacuum cleaners or stick vacuum cleaners.

Competitive Landscape

Samsung Electronics Romania gained the leading position in vacuum cleaners in 2012, and maintained this position in 2014 with 21% volume share, followed by Philips with 19% volume share. BSH Electrocasnice (Bosch brand) held 15% volume share in 2014, being the third most preferred vacuum cleaner manufacturer in Romania.

Industry Prospects

Vacuum cleaners promises further positive developments, with CAGR for the forecast period of 3% in both volume and value at constant 2014 prices.

Full Report Details at
- http://www.fastmr.com/prod/981027_vacuum_cleaners_in_romania.aspx?afid=301

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Vacuum Cleaners industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Vacuum Cleaners industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Vacuum Cleaners in Romania market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Vacuum Cleaners in Romania?
* What are the major brands in Romania?
* How have stick vacuum cleaners performance over the past 5 years?
* Are robotic vacuum cleaners the future for the vacuum industry?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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