Bottled Water in Guatemala - New Study Released

Bottled water sales have started to polarise in Guatemala. On one side there are consumers of bulk presentations. These are either institutional or individual users that purchase the product due to a lack of good- quality tap water. In this market, price competition has become important, even despite good positioning of the leading Salvavidas brand. On the other side of the market, there are higher-income consumers who might also be consuming bulk presentations. However, these consumers are also looking for personal packages that offer convenience for on the go. Amongst this group, companies are able to introduce innovative products with higher differentiation for which they can charge an additional mark-up.

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Competitive Landscape

Fábrica de Bebidas Gaseosas Salvavidas remains the market leader of bottled water in Guatemala. The company leads direct sales which are vastly important in the country. Additionally, because of its leadership, it has managed to innovate and create products for more profitable niches.

Industry Prospects

Over the forecast period retail volume sales should show a 2% CAGR. The consumer base for this product should be a key issue impacting growth, especially as economy brands open the possibilities for lower-income customers. The category is already very mature, and innovations are mostly destined to attract smaller niches. For this reason growth mostly relies on an expanding consumer base.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Bottled Water industry in Guatemala with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bottled Water industry in Guatemala, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bottled Water in Guatemala market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth  
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Bottled Water in Guatemala?
* What are the major brands in Guatemala?
* How important is the direct selling method of distribution in Guatemala for bottled water sales?

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