Germany Telecommunications Report Q3 2015 - New Study Released

Consolidation is driving the German telecommunications market as operators strive to reinvent themselves as full converged service providers. O2 has finalised its merger with E-Plus in December and this is likely to have an impact on the market throughout 2015. The mobile market contracted 2.3% year-on-year in 2014, for the first time since Q113 as a result of the consolidation. This is unlikely to be a long-term trend however, and growth is expected to return as of 2015. There is limited scope for organic growth and BMI believes that operator growth will now be primarily cannibalistic in nature. BMI believes that the new entity will have to focus on developing a targeted pricing strategy to stay competitive and attract new customers. Low value voice and messaging services are being superseded by data-centric services as more consumers demand 'everything everywhere' access. The shift of one mobile virtual network operator from low-value prepaid to high-value postpaid plans conveys the story set to play out over the next five years. In fixed-line segment too, competition is rife with operators investing heavily in new infrastructure to increase their market shares.

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