Herbal/Traditional Products in Algeria - New Study Released

Herbal/traditional products saw the weakest current value growth across consumer health in 2014. Sales rose by less than 7% in the year, with this being marginally weaker in comparison to the review period CAGR. This product area saw growth rates constrained by a number of factors at the end of the review period. Firstly, unpackaged herbal remedies are widely available and thus pose strong competition, particularly as they are considerably cheaper to buy. In addition, most consumers who trade up from unpackaged herbal remedies opt for standard products rather than herbal/traditional products, believing the former to be more modern and efficacious.

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Competitive Landscape

PGT Healthcare is the leading player in herbal/traditional products and in 2014 accounted for a strong 38% value share. This is thanks to its dominance of herbal/traditional cough, cold and allergy (hay fever) remedies, where its Vicks range of decongestants and pharyngeal preparations accounted for over 55% value share in 2014. Vicks benefits from a strong global brand name and advertising via satellite TV channels, with these factors contributing more to its appeal than its herbal formulation. PGT furthermore gained almost a percentage point in value share in 2014 over the previous year, thanks to expanding its import volumes.

Industry Prospects

Herbal/traditional products will continue to see little promotion in the forecast period. While there will be advertising for key brands such as Vicks and Gelphore, this is likely to focus on brand-building rather than on promoting these products as herbal or traditional. Consequently, consumer interest is also likely to remain limited to a handful of brands, while retailers will remain reluctant to stock niche brands with little consumer interest.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Herbal/Traditional Products industry in Algeria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Herbal/Traditional Products industry in Algeria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Herbal/Traditional Products in Algeria market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country



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